Having a dental practice involves a lot of hard work in the daily running of it, meeting and treating patients. There are only so many hours in the day, so trying to promote your business through dental websites is perhaps not at the top of your list of priorities. However, if you want to increase the number of patients coming to see you (keeping you in the busy state that you’ve become accustomed to), then a company which has experience in marketing dental practices could be the solution you need.
How can a marketing company help?
When a marketing team works their magic, they actually spend a lot of time doing, well, marketing! For websites, some will build them from scratch, including content that is designed to keep visitors to the site on the page long enough to want to come and visit your practice as a patient. They also include search engine optimisation (SEO), whereby they incorporate keywords that are frequently searched for in connection with your location and business on Google. They then use those words on your website, so that when they are searched for, Google brings your website up more prominently in its results list. While anybody can use Google Analytics to check out the keywords, this is arguably out of many people’s comfort zones and even if you quite fancy the challenge, it is time consuming given that these popular search terms are ever-changing and so must your website content.
Also, SEO can be aided by the production of blog articles that can be linked to your website, either because they feature on your website or elsewhere. When people read these, and the keywords, it again boosts your position on the Google search results page. Writing these articles every month is certainly a time-consuming process and if you’re not quite sure how to do this alongside running your business, then it may not be for you.
Aside from SEO, a marketing company will also try to make your website engaging, easy to navigate and relevant to the reader, so that they stay and start to want to meet you and your team. A marketing team should have a strategy on how they will achieve this and if they have a tried and tested formula like the 7Ps, then you know that they have the experience your practice needs to thrive.
It’s time to delegate
If you are used to doing everything yourself and you don’t like letting go of the reins, then that is completely understandable, however, no person is an island. If you want your dental practice to thrive and expand, then you need to take a leap of faith and let a marketing team do what they do best. You are highly skilled in realigning smiles; marketing teams are highly skilled in getting people through your door for you to continue using those skills. It’s time to delegate and let them do the marketing work for you. And, let’s face it, marketing successfully is easy, but only if you don’t have to do it all by yourself!